Web Content Specialist

Web Content Specialist

Posting Number: 0002013
Location: Diablo Valley College
Salary: YEARLY: $77,748, step 1 - $94,716, step 5 (see special instructions for initial step placements)

Position Definition:
To perform routine website administration tasks relating to content management such as planning webpage structure and layout, creating content outlines, coordinating production of and/or producing web copy, images and graphics, and testing; troubleshooting and resolving performance issues; tracking analytics and implementing optimizations; and advising and training colleagues on content strategies that support the achievement of key performance indicators (KPIs).

Distinguishing Characteristics:
N/A

Examples of Duties/Essential Functions:
Duties may include, but are not limited to, the following:

• In partnership with colleagues, develops and/or advises on content strategy for webpages in alignment with marketing standards, goals and KPIs.
• Performs content updates and/or plans and implements structure and layout of new webpages.
• Creates content outlines, coordinates production of and/or produces web copy, images and graphics.
• Optimizes web content for search engine optimization (SEO).
• Tests content and performs quality assurance (QA) protocols.
• Troubleshoots and resolves performance issues.
• Monitors analytics dashboards, provides reports and implements optimizations.
• Ensures web content is consistent with established brand and web governance standards and meets Section 508 accessibility requirements.
• Trains colleagues to effectively update department webpages.
• Writes and maintains web governance documentation, content requirements, change logs, etc.
• Performs related duties as assigned.

Minimum Qualifications:
Education/Experience:
EXPERIENCE AND TRAINING
Three (3) years of experience in a position with responsibility for creating, editing, and maintaining content on a website, such as a Web Content Developer, Webmaster, or Web Specialist.

EDUCATION
Possession of an associate degree from an accredited college with major coursework in marketing, communications, business or a related field, or the equivalent.

Knowledge Of:

• Content strategy best practices and their use as a driver for achieving marketing goals.
• Principles and practices of website content management including U/X, U/I, and SEO.
• Markup and styling languages commonly used in content management such as HTML and CSS, and use of graphic design software.
• Features and capabilities of modern, CMS-based websites and related content management functions.
• Content implementation practices that meet section 508 website accessibility requirements.
• Website analytics tools and dashboards.
• Standard business English, grammar, and spelling.

Skill To:

• Develop and/or advise on content strategy for webpages in alignment with KPIs.
• Perform content updates and/or plan and implement structure and layout of new webpages.
• Create content outlines, coordinate production of and/or produce web copy, images, and graphics.
• Process and re-position complex information to develop actionable content for target audiences.
• Write and/or edit webcopy.
• Communicate in a clear, concise manner to a variety of audiences.
• Coordinate multifaceted web projects that may involve multiple stakeholders, creative and/or technical vendors.
• Manage own time and tasks to achieve deadlines and produce deliverables that meet requirements.
• Prepare reports, provide analysis and recommendations for site optimizations.
• Stay current with emerging trends and technological advances relating to web experiences.
• Establish and maintain cooperative work relationships with those contacted in the performance of required duties.
• Demonstrate understanding of, sensitivity to, and respect for the diverse academic, socio-economic, race, ethnicity, gender identity, sexual orientation, age, mental or physical disability, and religious background of all students, faculty and staff, and with all individuals encountered in the performance of required duties.

Ability To:
N/A

Desirable Qualifications:

• Experience with Drupal or similar CMS.
• Proficiency with Photoshop, Canva and/or related creative production tools.
• Familiarity with standards for optimal site speed and accessibility for web graphics and images.
• Demonstrated success with developing and implementing content strategy, writing content that supports business objectives.

Special Instructions:
NOTE: New employees will be placed at the first step which is $77,748 per year, second step $81,684 per year or third step at $85,836 per year (depending upon experience). Based on current salary placement guidelines, all step increases for which an employee becomes eligible shall take place on July 1st of each fiscal year. These increases will occur, on annual basis, until the maximum step of $94,716 per year is reached on the salary schedule.

Job Close Date: 9/25/2024
Open Until Filled: No

To apply, visit https://www.4cdcareers.net/postings/10742





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