Duties and Responsibilities:

• Manages the development and implementation of the Public Affairs Unit’s specific goals, objectives, and priorities in regards to overseeing the Agency’s communications platforms and media relations;
• Leads the team responsible for managing media response, including news releases, speech writing, press conferences, on-call duties, and research;
• Effectively communicates agency-related news, programs, or events to local media and residents through multiple communication tools;
• Attends and participates in professional associations; stays abreast of new trends and innovations in the field of public information, communication, branding, and marketing;
• Writes and edits for reports, brochures, and pamphlets in preparation for publishing;
• Builds and maintains a strong working rapport with television, radio, and print media;
• Responsible for daily contact with printers and media, as well as involvement in community-oriented Agency projects;
• Assists in the development of print and electronic informational materials, such as promotional materials, speeches, and Agency community projects;
• Responsible for the preparation and distribution of Agency news releases;
• Participates in Agency recruitment and community relations activities as directed;
• Assists in the design and maintenance of the Agency’s external websites and social media accounts;
• Utilizes various social media to communicate information regarding Agency programs and services;
• Represents the agency at government and community meetings;
• Films and edits videos for use on social media and the Agency website;
• Proactively makes recommendations to engage the community and stay informative;
• Assists with creation of monthly newsletter;
• Must be willing to be on an on-call rotation with other members of the PAO team;
• Performs all other duties as assigned.

Minimum Qualifications:

• Graduation from High School or possession of a High School Equivalency Diploma recognized by the State of Florida AND EITHER:
• Graduation from a regionally accredited college or university with a Bachelor’s degree in Marketing, Journalism, Public Relations or a closely-related field; OR
• Graduation from a regionally accredited college or university with an Associate’s degree in Marketing, Journalism, Public Relations or a closely-related field AND four (4) years of experience in Marketing or Public Relations, two (2) years of which as Supervisory experience; OR
• Eight (8) years’ experience in Marketing or Public Relations, six (6) years of which as Supervisory experience; AND
• Must have a valid State of Florida Drivers’ License.

Special Selection Criteria:

• Must have professional experience with social media platforms and tools;
• Must be proficient with online marketing tools such as hootsuite, Canva, Mail Chimp, etc. as well as the operation of Digital Audio, Digital Camera and Video equipment;
• Must have excellent written and verbal communication skills;
• Must have the ability to be on-call and to respond to rapidly developing event(s) including holiday(s), night(s) and weekends;
• Background in law enforcement is preferred.