Social Experience Manager

This position will spearhead the digital presence and engagement strategy for the brand’s social media channels. This role is responsible for developing, executing, and optimizing social media campaigns across platforms like Instagram, Facebook, X (Twitter), TikTok, Threads and Twitch to drive brand awareness, customer engagement, and loyalty. This position will work closely with the marketing and PR teams, customer service teams and partner agencies to ensure cohesive messaging, promote new products, and respond to customer feedback in real-time. This position uses consumer insights, research, data, analytics and new and emerging trends to develop strategy. This position also facilitates resolution of customer inquiries via social media in conjunction with the Customer Care team.

Total Rewards:

• Competitive Weekly Pay
• Bonus Program with 250% Upside Potential
• Performance for Pay Program – Eligibility to Receive a Pay Increase Once a Year, Based on Performance
• Opportunities for Career Development and Growth
• Healthcare and Life Insurance Benefits
• Paid Time Off - 5 Weeks on Day 1
• Flex Weeks - Remote Work Arrangement
• Paid Corporate Holidays
• 401(k) Savings Plan with a Competitive Company Match
• Paid Parental Leave – Subject to Eligibility Requirements
• Short-Term Disability
• Long-Term Disability
• Scholarship Program - You and Your Dependents are Eligible!
• Whataburger Family Foundation (Hardship Grant Assistance)
• Discounted Meals For You and a Guest
• Wireless Service Discounts
• Computer & Software Discounts
• Fitness / Gym Discounts
• Awards and Recognition For All You Do
• Retirement Celebration Program

Responsibilities:

• Develops and implements social media strategy as it pertains to Whataburger’s social media accounts. Protects the brand by ensuring the team’s content meets Whataburger brand guidelines.
• Manages social media campaigns and projects and adheres to timelines. Uses business cases to develop campaign ideas and reports back on results to senior leadership.
• Promotes Public Relations and community relations activity on social media and leverages those activities and engagement to identify and pursue brand stories in conjunction with the Brand Content & Communication team.
• Collaborates cross-functionally with Whataburger, departments and external agencies to plan, build and execute social media initiatives.
• Partners with the Public Relations and Community Experience functions to promote community relations activities, share positive brand stories and execute crisis communications plans online.
• Conducts research on social media practices, emerging tools, processes and methods and assists in the development of customer interface tools.
• Develops methods for addressing customer inquiries for support teams at the Home Office and Restaurants and participates in the monthly/quarterly Customer Satisfaction Survey Results Meetings.
• Provides regular reporting and analytics to help inform content development and content strategy.
• Assumes additional responsibilities as assigned.

Education :

• Bachelor’s Degree in Business or related field or any equivalent combination of education and work experience.

Experience:

• 6+ or more years’ experience preferably in social media; 3+ years leading a social media team.

Knowledge, Skills and Abilities

• Proficiency in MS Office Word, Excel, Outlook and PowerPoint
• Proficiency in JD Edwards preferred
• Ability to communicate, influence and negotiate decisions while motivating assigned staff
• Ability to work in a team environment

Working Conditions/Travel Requirements:

• Expected to work the necessary time to satisfactorily fulfill job responsibilities
• Must be able to report to work timely and as required by operational/business needs
• Must be able to work a full-time schedule and work outside of normal business hours when necessary
• Some travel, both locally and long distances, (including air travel), to worksites, meeting sites, and other locations may be necessary.

300 Concord Plaza Dr San Antonio TX 78216-6903