Associate Director, Brand Marketing

JOB SUMMARY:

The Associate Director of Brand Marketing will lead and support the day-to-day marketing efforts including assimilating the overall marketing planning and production, project management and marketing flow, design creation, planning, review cycle with internal department and external departments and final presentation. 

This role, under the supervision of the Senior Director, Brand and Digital Marketing is responsible for ensuring that all work within the communications department flows efficiently and with accuracy between the function areas of writing, PR, social media, and marketing and production – along with any internal/external departments or partners. 

Additionally, this role supervises the marketing project managers who in turn ensure the steady flow of projects pertaining to other internal AFSP departments and chapters, and external audiences.

 RESPONSIBILITIES:

• Works with every level and function of the Communications team to assimilate overall marketing needs and then collaborate on monthly activities and planning, campaigns and activations, strategic plan priorities
• Comes with an understanding of how messaging, public relations, social media, storytelling, and marketing come together holistically to support initiatives across the department and organization at large
• Tracks and disseminate information in real time while keeping project information organized, on-time and up-to-date for department projects and chapter-based projects
• Delegates tasks to appropriate team members based on an understanding of team roles and project plans
• Schedules and oversees departmental meetings and brainstorms and works with team to capture detailed notes and next steps or deliverables
• Meets regularly with team members to understand current workstreams and opportunities for greater team cohesion, consistency in quality, timeliness of delivery and comprehensive communications deliverables
• Maintains relationships with other departments, external agencies and marketing partners 
• Serves as the expert on tools used for project management and provides advice when opportunities for improvement arise; oversees project timelines, and project delivery
• Develops Microsoft PowerPoint decks for both project pitching, buy-in from other AFSP department areas and external partners and relaying project results for key moments internally and externally (i.e. board meetings, staff meetings, key activations and others)
• Ensures that all steps in the communications and marketing project process are planned, performed, and completed on time and delivered as comprehensive strategies/plan when possible
• Leads the design and distribution of the mass email campaigns, including organization statements and monthly organizations newsletters to AFSP constituents.
• Organizes and maintains files via Microsoft SharePoint
• Leads the operations of internal and external digital storefronts, including sourcing and stock maintenance

Note:

• An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
• The above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.

QUALIFICATIONS:

Education  Bachelor’s Degree in the communications, marketing or design preferred

Experience and/or Training 6-8 years’ experience in design, marketing and/or project development and management (may include internships).

Licenses/Certificates Project management certifications preferred.

Technology/Equipment A working knowledge of project management tools, and design programs like Photoshop, Illustrator, InDesign, or equivalent programs. Knowledge of Microsoft product suite or equivalent. Familiarity with Monday.com project management system and online content management systems a plus. An understanding of design fundamentals and branding concepts.

OTHER SKILLS and ABILITIES:

• Ability to work effectively in a fast and dynamic environment
• Strong interpersonal skills including the ability to listen to and interpret communications or marketing needs
• Ability to work individually and as part of a team
• Manage to the AFSP Brand Guidelines
• Uphold and exhibit the agency’s Core Values
• Attend all mandatory meetings and trainings
• Ability to work a full-time schedule and have regular attendance at the workplace
• All other work-related duties as assigned
• Ability to travel as needed to attend work meetings or events

PHYSICAL AND MENTAL DEMANDS:

• While performing the duties of this job, the employee is frequently required to sit, talk and/or hear, and/or use hands to finger, handle, or touch objects, tools, or controls.  The employee is occasionally required to stand, and/or walk.  The employee must occasionally lift and/or move up to 25 pounds while moving files or small packages.  Specific vision abilities required by this job include close vision and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual to successfully perform the essential functions of this position.

• The physical and mental demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORKING ENVIRONMENT:

 The work environment varies due to the ability of the employee to work remotely. While present in the office, the work environment represents the features of a typical office environment supplied with seating, desks, varied levels of privacy depending on assignment to cubical or office. May require off-site set up and break down of equipment for on-location events.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.