Senior Communications Officer, Campaigns and Social Media

1818 H St NW, Washington, DC 20433
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Job Description

Job #:
req30067

Organization:
World Bank

Sector:
Communications

Grade:
GG

Term Duration:
3 years 0 months

Recruitment Type:
International Recruitment

Location:
Washington, DC,United States

Required Language(s):
English

Preferred Language(s):
French

Closing Date:
11/20/2024 (MM/DD/YYYY) at 11:59pm UTC


Description

Are you a very passionate advocate for education? Do you want to make a difference in the lives of children? The Global Partnership for Education Secretariat (GPE) would like to hear from you.

Who We Are
GPE is a shared commitment to end the world’s learning crisis. It is the only global partnership and fund dedicated entirely to helping children in lower-income countries get a quality education, so they can unlock their potential and contribute to building a better world. We bring together governments, teachers, civil society, donors, United Nations agencies, development banks, businesses and private foundations to transform education systems so that every girl and boy can have hope, opportunity and agency.

What We Do
GPE helps low- and lower-middle-income countries to build stronger education systems so that all children can get the education they need to thrive. We currently support nearly 90 countries where the needs are greatest and focus on reaching the children who are the most vulnerable, including girls, children with disabilities and those affected by extreme poverty or conflict. Our unique approach works. Since 2002, 160 million more children in GPE partner countries have set foot in classrooms for the first time, more than half of them girls. GPE is also the largest provider of education grants in the global COVID-19 response, providing partner countries with vital resources to ensure that learning can safely continue.

How We Work
Now, GPE is working to help governments transform their education systems to get the most vulnerable children in school, improve teaching and learning, and build equitable, inclusive and resilient education systems fit for the 21st century. Between 2020-2025, GPE will support transformative change in up to 90 countries and territories, which are home to 1 billion children. Transforming education is about creating lasting changes and achieving impact at scale. GPE sets out to deliver this transformative change by convening partners, mobilizing funds and catalyzing reforms to help partner countries accelerate access, learning outcomes and gender equality.

Raise Your Hand
In July 2021, the Global Education Summit put GPE firmly on the path to be fully-funded by 2025, by raising a record US $4 billion from donors for GPE’s Raise Your Hand campaign. At the Summit, Heads of State and Government from partner countries made historic commitments to education financing and GPE also mobilized an unprecedented number of pledges from businesses, private foundations and development banks.
A fully funded GPE would support transformed education systems in up to 90 countries and territories, enable up to 175 million children to learn and help get 88 million more girls and boys in school by 2025. In the longer term, this investment could add $164 billion to economies in GPE partner countries, lift 18 million people out of poverty, and protect 2 million girls from early marriage.

Governance And Organizational Arrangements
The GPE Board of Directors includes ministerial-level board members and alternates representing 20 constituencies that reflect the Partnership’s breadth. The Board Chair is HE President Jakaya Kikwete and the Board Vice Chair is Dr Susan Liautaud. The Board of Directors, with its three standing committees, provides policy and strategic oversight and approves or delegates funding decisions.
The GPE Secretariat, with 160 employees and hosted by the World Bank, is responsible for translating the policies and strategies set by the Board into practical support for partner countries, coordinating with diverse stakeholders and galvanizing global support for SDG4. The Secretariat’s headquarters are in the World Bank’s offices in Washington, D.C. and the European office is in Paris with a satellite office in Brussels and a support office in Chennai.

ABOUT THE TEAM

The External Relations team (EXR) responsibilities include donor relations, communications, advocacy, civil society outreach, private sector and private foundation outreach and it has the primary responsibility for overseeing GPE's Financing Campaigns.

The Communications Team is part of the External Relations Team (EXR). The team is responsible strategic external communications and brand management; media relations; maintenance of website, social media channels and informational materials; coordination and production of publications.

ABOUT THE JOB

This position will be based initially in Washington, DC but may be relocated if business needs arise that make it necessary to do so.

Description
GPE is seeking an experienced Senior Communications Officer, Campaigns and Social Media to join its team in Washington, DC. He/she will report to the Communications Lead in Paris, and help implement the GPE communications strategy in support of GPE’s goals and objectives.

Role and Responsibilities

The Senior Communications Officer, Campaigns and Social Media will lead GPE’s campaigns and social media strategies, ensuring that campaigns align with GPE’s broader communications objectives and help drive GPE’s mission forward. Reporting to the Communications team lead, the Senior Communications Officer will be responsible for:
  • Campaign Strategy and Leadership:
Develop and lead the execution of global communications campaigns, including managing strategy, stakeholder relationships, and team coordination.
  • Manage relationships with external creative firms and partner organizations to ensure seamless delivery of campaign objectives.
  • Help build and maintain relationships with media partners, donors, and influencers to expand GPE’s reach.
  • Social Media Strategy Management:
  • Oversee GPE’s social media strategy across multiple platforms, focusing on growing engagement and transitioning from reliance on ‘Twitter/X’ to other channels like Instagram, LinkedIn, Threads, and WhatsApp.
  • Develop partnerships with major social networks to enhance GPE’s digital presence.
  • Content Development and Brand Management:
  • Lead the creation of multimedia content, including videos and digital assets, ensuring consistency with GPE’s brand guidelines.
  • Political and Strategic Messaging:
  • Craft and refine messaging aimed at influencing political leaders, donors, and partner countries, ensuring alignment with GPE’s policy objectives and campaign goals.
  • Position GPE leadership as thought leaders through strategic digital content and multimedia campaigns.
  • Contract and Vendor Management:
Lead the management of external vendors and consultants involved in campaign execution, ensuring high-quality deliverables aligned with GPE’s objectives.
  • Stakeholder Relations:
Build and maintain relationships with external stakeholders, including social media networks and global influencers, to amplify GPE’s messages and campaigns.
  • Team Leadership and Collaboration:
Provide leadership and mentorship to junior team members, fostering collaboration across the communications, advocacy, and partnerships teams.
  • Reputation Management:
Monitor and manage GPE’s brand reputation through social media and digital channels, identifying and mitigating potential risks.
  • Public Policy Support:
  • Provide strategic communications support for GPE’s public policy engagements, including media management and messaging for key events and advocacy efforts.

Selection Criteria

Education/Experience
Bachelor’s degree with 10 years of relevant experience, or Master’s degree with 8 years of relevant experience.
Competencies
Accountability & Results Focus - Engages in productive consultation without losing sight of responsibility for own, and team, decisions, deliverables and deadlines. Doesn’t let the pursuit of perfection prevent forward progress, in self or on teams. Seeks clarity from colleagues or leadership team when needed; Helps junior staff get needed clarity to move work forward; works within and across teams to remove obstacles and resolve issues. Takes ownership of own mistakes, failures or oversights, and seeks to correct them; Shares credit for team accomplishments and accepts joint responsibility for team mistakes. Manages differences of opinion to productive resolution so as not to impede progress. Ensures group efforts produce clear actions and decisions and tasks conclude.

Adaptability - Models flexibility - responds to changing circumstances by innovating and altering behavior to better fit different situations. Learns new skills, performs work in different ways and coaches team members to do the same. Exerts a calming influence on colleagues and staff in stressful situations. Professionally deals with personal discomfort in a changing work environment and helps others do so.

Collaboration & Teamwork - Views the whole of the Secretariat as greater than sum of the parts and works collaboratively with colleagues with shared goals in mind. Acts as a teammate; steps in to supports teammates and colleagues across teams as needed, regardless of organizational boundaries. Recognizes, values and reinforces the role of each team in delivering on GPE’s mission. Approaches challenges and obstacles as shared challenges to be overcome and leads groups to this outcome. Fosters productive group dynamics and actively seeks and considers diverse ideas and approaches. Supports and acts in accordance with final group decision, even when decisions don’t reflect own position.

Communication & Interpersonal Skills - Has extensive experience & success working in multicultural environments. Speaks and writes clearly and effectively, adapting language, tone, style and message to diverse, multicultural audiences, internally and externally. Skilled at communicating complex information in succinct and digestible ways; coaches others to develop this skill. Shares information and keeps people informed; Operates with transparency, in a way that builds trust in a culturally diverse environment; Within and across teams, addresses behaviors that undermine transparency and trust. Maintains productive working relationships with colleagues and holds team members responsible for doing the same. Engages in active listening and two-way conversation. Asks questions for clarification and responds to others appropriately. Learns from others’ ideas and expertise.

Planning & Organizing - Works well independently and in teams. Develops clear goals aligned to agreed strategies and direction. Plans and prioritizes work effectively, for self and assigned teams Works under pressure and against tight timelines, and still delivers high-quality work. Manages own and team time efficiently, and delegates appropriately. Foresees risks and identifies mitigation strategies and contingencies.

Campaigns and Social Media - Extensive experience in planning, designing, implementing, and monitoring creative digital communications strategies. Expertise in crafting effective outreach to external audiences, leveraging the strengths and communications assets of the GPE Secretariat and partner organizations. Broad base of knowledge about trends in digital world. Expertise in managing and maintaining the organization's social media channels. Adept at guiding team members in crafting engaging and compelling content for various platforms, ensuring consistency with the organization's brand. Proven ability to foster strong interpersonal and communication skills within the team to engage with online communities, respond to inquiries, and foster positive interactions with followers and stakeholders. Deep understanding of social media analytics tools and guides team in leveraging them to monitor risk, track performance, gather insights, and make data-driven recommendations for improving social media presence and impact.

Conceptual and Analytical Skills - Expert level research skills and experience developing them in others. Extensive experience leading efforts to quickly analyze and synthesize information from technical reports and other sources, summarize it into key messages, and use it for political influencing. Experience modeling analytical and problem-solving skills for junior staff and guiding them in applying them to their operational tasks. Strategic thinker with ability to translate strategy into tactical actions.

External Relations - Adept at managing, and guiding others in managing, communications with government and public institutions, CSOs, parliamentarians, think tanks, international institutions, business groups, and other audiences critical to GPE’s work. Strong political awareness, ability to diplomatically handle sensitive situations with target audiences, and to guide more junior staff in doing so. Deep knowledge of communications and external relations strategy, tactics, tools, and products, and extensive experience using them to achieve strategic objectives. Deep knowledge of communications and external relations strategy, tactics, tools, and products, and extensive experience in deploying the best vehicles to fit various scenarios. Extensive experience overseeing production of complex communications products of all types, including video production. Expert at writing and editing complex communications products for purposeful structure, clarity of ideas, and logical, persuasive presentation. Sufficient experience with graphic design principles and developing trends to guide team members. Sufficient understanding of graphic design for digital media purposes and creation of infographics and presentations (e.g. Photoshop, Canva, PSD, AI or similar) to guide team members.

Relationship Management - For assigned stakeholder group (e.g. donors, private sector & foundations, civil society, or other), deep knowledge of the organizations and their unique characteristics, and strong professional network with key players. Understanding of, and sensitivity to, stakeholder perspectives, interests and needs and their intersection with GPE’s goals and interests. Extensive experience forging and managing relationships and developing partnerships that expand the reach and impact of the organization. Strong influencing and negotiation skills; Skilled at getting alignment behind a common goal, and support for specific courses of action or solutions. Possesses strong political judgment, diplomatic sense, conflict resolution and problem-solving skills.

Representation Skills - Well-rounded with a broad base of knowledge about GPE, its partners, its work, its challenges and its impact (not expected for external candidates). Expert ability to think and respond quickly and extemporaneously with tact and diplomacy, and to present a credible and convincing presence. Ability to represent GPE and the full range of its activities and products to external stakeholders. Thorough understanding of the political landscape within which GPE and its partner countries operate.

BENEFITS FOR THIS POSITION

Term appointments include, but are not limited to, medical benefits, including dental and vision, Staff Retirement Plan, financial assistance program, life & disability insurance, comprehensive leave policy (minimum 26 days/annum) and parental leave policy (50-100 days).

DIVERSITY AND INCLUSION

Poverty has no borders. Neither does excellence. This is why we continually search for qualified individuals with a diverse set of backgrounds from around the globe. We are proud to be an equal opportunity and inclusive employer with a dedicated and committed workforce, and do not discriminate based on gender, gender identity, religion, creed, race, color, ethnicity, sexual orientation or disability.
GPE has a zero-tolerance policy against all forms of sexual exploitation, abuse and harassment in line with its PSEAH policy.
Individuals with disabilities may be provided reasonable accommodations to perform essential functions of the role and support in receiving other workplace accommodations. Please contact the DAF-Disability Accommodation Fund at disabilityfund@worldbank.org for further information and support.


World Bank Group Core Competencies

The World Bank Group offers comprehensive benefits, including a retirement plan; medical, life and disability insurance; and paid leave, including parental leave, as well as reasonable accommodations for individuals with disabilities.

We are proud to be an equal opportunity and inclusive employer with a dedicated and committed workforce, and do not discriminate based on gender, gender identity, religion, race, ethnicity, sexual orientation, or disability.

Learn more about working at the World Bank and IFC, including our values and inspiring stories.

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