Social Media and Engagement Associate

Associate, Social Media and Engagement, MBK Alliance

WASHINGTON, DC

About the Obama Foundation

At the Obama Foundation, we are guided by a core belief: that ordinary people working together can change history. Our mission is to inspire those people to take action, empower them to change their world for the better, and connect them so they can achieve more together than they can alone.

We were founded by community organizers, so when we seek change, we do it by bringing people together.

That approach begins at home, on the South Side of Chicago, where we are building the Obama Presidential Center. The Center represents a historic opportunity for Chicago: a chance to build a world-class museum and public gathering space that celebrates our nation’s first African American President and First Lady, steps away from where he began his career, where she was raised, and where—together—they made their home.

But that approach extends to all our work, whether it’s holding leadership training sessions in communities throughout the U.S., bringing local leaders together in countries around the world, working to support the global education of girls, or ensuring young men of color have pathways to opportunity.

As President Obama has said, “we cannot solve the challenges of our time unless we solve them together.” So join us.

My Brother’s Keeper Alliance (“MBK Alliance”), an initiative of the Obama Foundation, leads a national call to action to build safe and supportive communities for boys and young men of color where they feel valued and have clear paths to opportunity. Alongside its partners across sectors, MBK Alliance accelerates impact in targeted communities, mobilizes people and resources, and promotes what works, all with the goal of encouraging mentorship, reducing youth violence, and improving life outcomes for boys and young men of color.

My Brother's Keeper Alliance is proudly devoted to advancing life outcomes for boys and young men of color. We are also deeply aware that this important work cannot be accomplished without a diverse team that explicitly welcomes all gender identities and expressions. Women, gender non-binary and LGBTQIA+ changemakers from all backgrounds have been and continue to be a pivotal part of the MBK Alliance team and movement. So, whoever you are and wherever you are, if you are passionate about our mission and excited to contribute your unique skills and talents, please apply today!

For more information, please visit www.obama.org.

About the Role

As a member of the MBK Alliance team, the Associate, Social Media and Engagement will be responsible for developing and overseeing a robust and strategic multimedia strategy to support MBK Alliance’s national call to action to build safe and supportive communities where boys and young men of color feel valued and have clear pathways to opportunity. The strategy aims to:

Uplift and amplify progress and success of MBK Communities and partners, including the youth and community leaders central to their work;

Increase understanding and awareness of MBK Alliance’s mission, objectives and accomplishments, including ways diverse stakeholders can engage with the work; and

Position MBK Alliance and its leadership as respected voices/experts on the key issues affecting boys and young men of color, while also driving national efforts to change the narrative about boys and young men of color.

The Associate will also manage outreach efforts to mobilize support for calls to action or grant applications; day-to-day social media and website content; and the conference and events calendar.

The Associate, Social Media and Engagement will report to the Deputy Director, Network & Partnerships and work in close coordination with the Obama Foundation’s Digital and Communications teams as well as external vendors.

Outcomes

The Associate, Social Media and Engagement will be responsible for achieving the following outcomes within the first year:

Social Media and Web:

Clear goals are set for audience traffic, growth and engagement for each of MBK Alliance’s social media platforms, in collaboration with MBK Alliance leadership and the Foundation’s Digital Team.

A comprehensive MBK Alliance social media engagement strategy is created and implemented effectively alongside a detailed content calendar and streamlined process for content review and approvals in collaboration with MBK Alliance leadership and the Foundation’s Digital Team.

Original content is crafted and posted on a regular basis across MBK Alliance social media platforms (Facebook, Twitter, Instagram) that garners high engagement, represents the voice of the MBK Alliance brand and meets or exceeds set audience growth.

A co-developed plan is managed effectively alongside MBK Alliance, Digital Team and vendors to ensure MBK Alliance’s website is regularly updated with fresh content that furthers our goals.

The MBK Alliance newsletter is drafted and released on a quarterly basis highlighting grantees, partners and field key moments and accomplishments to meet or exceed set audience engagement goals.

Communications:

A comprehensive communications strategy is developed (including a process and tools for MBK Community support, roll-out plans and messaging for events) in partnership with the Foundation’s Communications team to amplify progress and successes.

MBK Alliance interns and external communications vendors have clear goals and an effective manager to track progress and completion.

Responsibilities

The ultimate aim of the Associate, Social Media and Engagement is to achieve the outcomes listed above. In order to achieve those outcomes, we imagine that the Associate, Social Media and Engagement will spend their time in the following ways:

Strategy:

Coordinate with MBK Alliance leadership and to understand goals and translate them into strategies.

Work with MBK Alliance leadership to set social media goals, including audience growth and engagement goals for each social media platform.

Social Media and Engagement:

Craft original content for social media platforms that garners high engagement and represents our voice and values.

Capture and edit quality original content, including photo and video, using a smartphone.

Identify organic and unplanned online moments as they unfold and evaluate opportunities for MBK Alliance to engage in real-time.

Successfully execute live-streaming events on social media (e.g., Facebook Live, Instagram) and develop a playbook for how to replicate in various circumstances,

Develop and implement marketing plans for MBK Alliance grant competitions and campaigns.

Managing Day-to-Day Social Media:

Identify compelling MBK Alliance moments in real time and share them effectively on social media platforms (e.g., live tweeting, Instagram stories)

Identify and engage in trending topics and social media moments relevant to the MBK Alliance’s mission with the goal of reaching new audiences and being a part of the conversation

Update and adhere to editorial calendar

Monitor analytics and make course corrections as needed

Managing Communications:

Monitor and revise (as needed) the communications strategy and timeline, ensuring the team is meeting goals

Seek traditional and non-traditional media opportunities and partnerships to amplify and uplift the work of MBK Alliance, MBK Communities and our partners

Manage interns and external communications vendors to ensure they are meeting day to day goals

Monitor, refresh and revise website content.

Collect and edit content for the MBK Alliance newsletter, work with Digital Team on layout and publishing, and market and promote content.

Qualifications

3 – 5 years of experience managing high profile social media communications for start-ups, nonprofits, celebrities, public figures, influencers, and/or corporations, as well as extensive experience directly posting on social media platforms.

A proven track record of developing social media strategies, including developing new and innovative approaches to meet goals. (Twitter/Instagram/Facebook/WordPress essential)

A history of delivering results—of managing social media content to further the goals of an established organization or brand, whether it's boosting engagement, raising funds, or attracting new followers

The ability to craft a compelling story whether it’s with 280 characters, a striking still image or a video shot on-the-fly.

Impeccable judgment, careful attention to detail, grace under pressure, someone who makes their team better.

Ability to thrive in a fast-paced, deadline-driven environment

Familiar with the latest trends in social media including expertise in the mechanics of posting to each channel.

Communications:

Clear knowledge and experience working with constituency and ethnic media, communities of color, underserved communities and/or youth development.

Clear knowledge of the boys and men of color field (or related fields), including understanding of evidence-based programs improving life outcomes for boys and men of color and underserved youth.

Clear track record of experience developing communications and work plans for programmatic initiatives, campaigns, and events.

Exceptional writer with a track record of crafting original content and telling stories effectively through social media that garners high engagement.

Strong knowledge of design and development of print and web publications and collateral materials used to increase organizational visibility.

Familiarity with branding, marketing, and fundraising best practices for nonprofits and issue advocacy.

Strategic Project Management & Organization:

Exceptional project manager – effectively plans long- and short-term projects, investing, managing, and communicating effectively with others to achieve objectives and meet deadlines.

Success in driving execution of large-scale social media/digital projects with matrixed teams, and external partners.

Generates new and innovative approaches to solve problems.

Committed to our mission of building safe and supportive communities where boys and young men of color are valued and have clear paths to opportunity.

Equal Opportunity Employer

The Foundation is committed to creating a diverse work environment and is proud to be an equal opportunity employer. The Foundation does not discriminate on the basis of race, color, national origin, sex, gender identity, religion, sexual orientation, age, disability, parental status, veteran status, or any other protected status under applicable laws. We encourage individuals of all backgrounds to apply. If you are a qualified candidate with a disability, please e-mail us at careers@obama.org if you require a reasonable accommodation to complete this application.