Marketing and Communications Positions

SUMMARY

Are you a professional in the Marketing and Communication world who has a strong passion for the Arts? KpCompanies is leading the search for three impactful positions on the Marketing and Communications team at the Minneapolis Institute of Art. We are searching for a Content Marketing Writer, Content Marketing Specialist, and CRM Communications Specialist. The Content Marketing Writer will craft engaging long & short form content across diverse channels, the Content Marketing Specialist will develop strategic marketing plans & produce editorial & visual content that align with the museum’s priorities, and the CRM Communications Specialist will lead data-driven campaigns using Salesforce Marketing Cloud full feature set to enhance audience engagement.

These union positions are full-time and non-exempt.

We welcome you and thank you for taking the time to review this job posting.

JOB RESPONSIBILITIES

Position 1: Content Marketing Specialist  

Salary: $70,000/year

Strategy and Content Implementation (65%):

• In collaboration with the Head of Marketing and Communications and key organizational partners, support the strategic development of marketing initiatives, keeping initiatives aligned, contributing to and creating content, distributing content across multiple channels, staying hyper-focused on audience and goals, and monitoring progress toward successful outcomes.
• Develops, builds, and maintains comprehensive marketing plans and calendars that outline timelines and tactics, ensuring communications and marketing efforts are aligned, and keeping key partners informed and apprised of status and deadlines.
• Assists with the development and execution of marketing strategies, offering innovative ideas to achieve Mia’s mission, through a variety of channels including but not limited to social media, email marketing, content creation, website, media, and events.
• Plans, writes, and edits long and short form content regularly for internal and external diverse audiences across all marketing and communication channels, including but not limited to, web, emails, social media, newsletters, events, media, presentations, speaking engagements, and advertisements.
• Manages advertising and sponsorship partners, gathering assets needed and keeping project calendars up to date. 
• Audits existing content for brand, relevance and optimization. Makes recommendations for content strategy adjustments with the Head of Marketing and Communications and Head of Digital Engagement.
• Works cross-divisionally to research, gather information, interpret creative direction and take communication channels and technical requirements into consideration in order to design effective and compelling concepts and content. 
• Utilizes best practices for search engine optimization (SEO) to optimize copy for keywords, headlines, and tags.
• Manages multiple initiatives simultaneously, generating fresh perspectives and ideas, while ensuring message clarity and accuracy.

General Marketing and Communications Team Support (15%):

• Supports the marketing and communication team as needed and serves as the Marketing and Social Media Specialist back-up.
• Develop and distribute clear and compelling messages to effectively communicate the organization's goals, values and initiatives to Mia’s audiences and stakeholders, both internally and externally. 

Data Analytics and Project Management (10%):

• Responsible for the project management of assigned marketing and communication initiatives, including content assets and deliverables.
• Utilizes market research, industry trends, and emerging technologies to continuously innovate content strategies that drive traffic and inspire our audiences.
• In partnership with Mia’s Data Analyst, identifies and uses key performance indicators (KPIs) to interpret data insights in order to improve content performance and drive continuous improvement.
• Reports and communicates data insights to key internal stakeholders regularly. 
• Based on analytics, suggest adjustments to content calendar and campaigns to support the overall marketing plan and strategy. 

Performs other related duties and responsibilities as required or assigned (10%)

REQUIRED QUALIFICATIONS

Below are some of the typical requirements for a Content Marketing Specialist. We recognize that skill sets can be a complex combination of experiences. Even if your background does not exactly match these requirements but you have a passion for our work, we would love to hear from you and we recognize the value of transferable skills.

Education:

• BA/BS in communications, public relations, marketing, journalism, business, or related industries 

Skills and Experience:

• Minimum of 3 years of related experience
• Proven success and experience & portfolio of work as a content marketing specialist ideating original content concepts to content creation, implementation and managing the initiatives.
• Solid understanding of marketing principles and best practices in digital marketing, including SEO, social media, email marketing, and content marketing
• Highly proficient in data analytics, project management, writing skills and attention to detail
• Strong collaborative skills and strategic partnership, valuing diverse perspectives and working closely with cross-functional teams.
• Adept multitasking skills with demonstrated ability to adapt and flex to shifting priorities or needs
• Desire and motivation to learn and develop new skills and understanding new communication trends and strategies 
• Solution-oriented, collaborative team player to advance Mia’s mission and strategic priorities
• Skilled at interacting with employees at all levels of the organization
• Proficient in Google and Microsoft Office
• Knowledge of graphic design software (e.g. Adobe Illustrator, Photoshop, Canva, etc.) for content resizing and minor edits

Preferred:

• Journalism or magazine writing experience
• Familiarity with The Chicago Manual of Style and other style manuals 
• PMP Certification

Other requirements:

• Work onsite at Mia
• Ability to work flexible hours, as needed

JOB RESPONSIBILITIES

Position 2: CRM Communication Specialist 

Salary: $65,000/year

Supports and Executes CRM Marketing Tactics (60%):

• Coordinates content, builds, schedules, and monitors all CRM campaigns 
• Works cross-divisionally to gather content and information and determine target audiences
• Manages scheduling CRM tactics and enforces content deadlines
• Sets up and maintains email sign-up form and preference center; tracks health of email list
• Proactively troubleshoots technical issues within Mia’s existing digital marketing platform (currently Salesforce Marketing Cloud)
• Creates and maintains email template content inside Ticketure, the museum’s ticketing system 
• Utilizes CRM data (Salesforce) to develop and define segments geared toward visitor interests and behaviors, and automate sends based on transactions and preferences
• Builds Salesforce reports and Salesforce Marketing Cloud data extensions and automations for targeted email sends
• Serves as the liaison lead with external Marketing Cloud support consulting
• Integrates CRM campaigns with broader Marketing and Communication strategies, and supports Marketing and Communication with implementation
• Evaluates and recommends new email marketing methods, as well as process improvements

Monthly Reporting and Analysis (15%):

• Establishes and tracks performance metrics and reports analytics through dashboards and other reporting tools to the marketing and communication department, as well as key organizational partners, including actionable insights 
• Tracks and analyzes email data to test messaging strategies; conducts A/B testing to understand which messages are most effective and why
• Able to work with complex data sets, manage multiple channels simultaneously, and innovate quickly for changing customer trends.
• Based on analytics, recommend adjustments to CRM campaigns to support the overall marketing plan and strategies 
• Works collaboratively with IS and Mia’s Data Analyst to builds CRM (Salesforce) reports that help optimize digital advertising campaigns and serve specific audience segments
• Makes recommendations on CRM strategy/communications based on digital advertising performance
• Collaborates and works with all Audience and Engagement teams to align timing and strategy of CRM communications with organic social media and digital advertising

General Marketing and Communications Team Support (15%):

• Responsible for the project management of assigned marketing and communication initiatives, including content assets and deliverables.
• Utilizes market research, industry trends, and emerging technologies to continuously innovate content strategies that drive traffic and inspire our audiences.
• In partnership with Mia’s Data Analyst, identifies and uses key performance indicators (KPIs) to interpret data insights in order to improve content performance and drive continuous improvement.
• Reports and communicates data insights to key internal stakeholders regularly. 
• Based on analytics, suggest adjustments to content calendar and campaigns to support the overall marketing plan and strategy. 

Performs other related duties and responsibilities as required or assigned (10%)

REQUIRED QUALIFICATIONS

Below are some of the typical requirements for a CRM Communication Specialist. We recognize that skill sets can be a complex combination of experiences. Even if your background does not exactly match these requirements but you have a passion for our work, we would love to hear from you and we recognize the value of transferable skills.

Education:

• BA degree or previous experience required; CRM Marketing/Communications a plus.

Skills and Experience:

• Three or more years of experience in CRM and digital marketing (CRM-based campaign implementation, delivery, and analytics preferred)
• Proficient using CRM software and platforms, Salesforce and Salesforce Marketing Cloud preferred 
• Solid writer and copy editor with proven experience in delivering compelling email and digital campaigns 
• Experience delivering a variety of digital channels and assets, including rich media online ads, automated email journeys, and social media applications 
• Strong understanding of web metrics, digital analytics, with the ability to generate, analyze, interpret and report on data
• Excellent listening, written, proofing, and verbal communication skills
• Familiar with project management software, Asana preferred 
• Ability to problem solve, work under constant deadline pressure, and manage multiple projects simultaneously
• Solution-oriented, collaborative team player to advance Mia’s mission and strategic priorities

Preferred:

• Experience working in Salesforce and Salesforce Marketing Cloud for building emails, email templates, troubleshooting HTML and CSS issues in email builds, managing data, building lists, and reporting
• Experience with email automation 

Other requirements:

• Experience working in Salesforce and Salesforce Marketing Cloud for building emails, managing data, building lists, and reporting
• Experience with email automation

JOB RESPONSIBILITIES

Position 3: Content Marketing Writer 

Salary: $65,000/year

Content Creation and Brand (75%):

• In collaboration with Head of Marketing and Communications, as well as Public Relations Manager, is responsible for writing clear, accurate and compelling content that drives audience engagement and cultivates relationships.
• Works cross-divisionally to research, gather information, interpret creative direction and take communication channels and technical requirements into consideration in order to design effective and persuasive concepts. 
• Works collaboratively with Audience and Engagement teams to ensure all messaging is aligned, on brand, and consistent across the organization in order to enhance brand identity and build audience trust.
• Writes short and long form content, headlines, cutlines, social media and ad copy for diverse audiences across all marketing and communication channels, including but not limited to, web, emails, social media, newsletters, events, media, presentations, speaking engagements, and advertisements.
• Utilizes best practices for search engine optimization (SEO) to optimize copy for keywords, headlines, and tags.
• Project manages multiple initiatives simultaneously, generating fresh perspectives and new ideas, while ensuring grammatical accuracy and message clarity following Mia's interpretation of the Chicago Manual of Style guide. 
• Creates graphics and edit photos for digital platforms, working with the internal Design + Editorial team when needed.

Data Analytics and Project Management (15%):

• In partnership with Mia’s Data Analyst, identify and use key performance indicators (KPIs) to interpret data insights in order to improve content performance and drive continuous improvement.
• Report and communicate data insights to key internal stakeholders regularly. 
• Utilize market research, industry trends, and emerging technologies to continuously innovate writing strategies that drive traffic and inspire our audiences. 
• Conduct A/B testing to identify the most effective copy variations.
• Based on analytics, recommend adjustments to content calendar and campaigns to support the overall marketing plan and strategy. 

Performs other related duties and responsibilities as required or assigned (10%)

REQUIRED QUALIFICATIONS

Below are some of the typical requirements for a Content Marketing Writer. We recognize that skill sets can be a complex combination of experiences. Even if your background does not exactly match these requirements but you have a passion for our work, we would love to hear from you and we recognize the value of transferable skills.

Education:

• BA/BS or equivalent experience in communications, marketing, journalism, or related industries.

Skills and Experience:

• Minimum of three years of content marketing writing experience
• Proven success, with an excellent portfolio of work, in producing marketing copy quickly, accurately, and effectively for print and digital marketing channels.
• Proficiency in marketing principles and best practices in digital marketing, including SEO, social media, email marketing, and content marketing
• Exceptional writing, editorial, and proofreading skills with strong attention to detail
• Solid project management and organizational skills
• Strong collaborative skills, valuing diverse perspectives and actively partnering with cross-functional teams
• Creative, innovative, adaptable, and open to feedback and iteration in order to achieve shared goals
• Solution-oriented, collaborative team player to advance Mia’s mission and strategic priorities

Preferred:

• Journalism or magazine writing experience
• Familiarity with The Chicago Manual of Style and other style manuals 

Other requirements:

• Work onsite at Mia
• Ability to work flexible hours, as needed

HOW TO APPLY

Interested candidates should submit a cover letter, resume, and salary expectations no later than 9:00pm on Monday, October 14, 2024.

EQUITY + SALARY DISCLOSURE

We believe in practices that create real equity and pay parity regardless of background or identity and we freely discuss compensation with all qualified candidates the first time we interview them. Saving the salary discussion for the first conversation allows us to fully understand the needs of each candidate and to ensure that qualified candidates, even those who’ve historically been overlooked and/or underpaid, don’t self-select out of the processes based on salary alone, as our experience and research suggest. In addition to those who opt out, because they fear the salary may be out of reach for them, we equally don’t want to miss out on conversations with candidates who are slightly over the range when in some cases the total compensation including factors such as bonuses, flexibility, and better health benefits, etc. may exceed expectations. Finally, as a search firm – we are always looking for top-notch talent to introduce to our clients. Should the salary or any other requirement not be fit, there is often a chance that someone on our team is working on another position you may be a better fit for. If you would like to discuss your qualifications for this role as well as discuss salary and compensation - just give us a call, and we’d be happy to discuss!

EQUAL OPPORTUNITY EMPLOYER

Mia IS AN AFFIRMATIVE ACTION / EQUAL OPPORTUNITY EMPLOYER:

It is the museum’s policy to hire and promote qualified people and administer all terms and conditions of employment without discrimination due to race, color, creed, religion, ancestry, national origin, gender, sexual orientation, disability, age, marital status, status with regard to public assistance, or other protected-class status.

Mia and kpCompanies do not discriminate on the basis of disability in admission or access to or employment in its programs and activities. If you are in need of a reasonable accommodation to enable you to complete the application process, please contact mat@kpcompanies.com.

Mia’s FRAMEWORK FOR INCLUSION, DIVERSITY, EQUITY, AND ACCESSIBILITY:

Mia is committed to championing policies and practices that value diversity, foster equity, and empower an accessible and inclusive environment. Our strength lies in the diversity among the broad range of people who contribute their time and talents to Mia. We consider inclusion and accessibility a driver of institutional excellence and seek out diversity of participation, thought, and action. It is our aim, therefore, that our employees, trustees, interns, and volunteers reflect and embrace these core values.

All submissions are received in the strictest confidence.