Digital Campaign Services Manager

Democratic Legislative Campaign Committee 

The Democratic Legislative Campaign Committee (DLCC) is the sole organization dedicated to electing Democrats to statehouses. Since 2016, the DLCC and state partners have built eight new majorities and flipped seats from red to blue across the country – paving the way for progress. State legislatures pass the policies that most affect Americans’ day-to-day lives, and flipping chambers from red to blue has an outsized impact on governing and public policy.

Taking back power starts at the local level. The DLCC recruits, trains, and supports local Democrats running for their state legislatures. We provide our candidates with the resources, field support, and data necessary to run smart, winning campaigns. By gaining a foothold in state legislatures, Democrats can engage supporters across the country and prepare for victories in statewide and national elections.

We’re powered by more than 200,000 supporters from all 50 states. Over 98% of our contributions come from grassroots donors (giving an average of $29), who fuel thousands of local Democratic candidates across the country.

Building up Democratic majorities in the states is more important than ever. With right-wing radicals proliferating state legislatures across the country and redistricting happening this year, our democracy is on the line. We’re counting on our supporters to get educated, involved, and take action in their communities.

The DLCC compensates employees competitively and provides a very generous benefits package. We believe in work-life balance and understand that every employee has unique circumstances at home. We offer employees significant amounts of time off as well as flexible work options. We’re dedicated to treating one another with respect in the workplace and prioritize racial equity and inclusion (REI) in our work with one another as well as with our stakeholders.

Digital Campaign Services Manager 

As a member of the Mobilization Department, the Digital Campaign Services Manager directly supports the creation of robust digital programs in critical states. As we gear up for the critical elections, this role is responsible for working within a regional POD managed by a DLCC Regional Political Director (RPD) who will direct strategy. The Senior Director, Direct Response will supervise the Digital Campaign Services Manager in being a resource for our in-state partners about digital strategy, best practices, and to create and execute content. 

The Digital Campaign Services Manager coordinates with the Regional Political Director assigned to lead their POD and reports to the Senior Director, Direct Response. Performance in meeting expected outcomes of the role will be assessed by the Senior Director of Direct Response with the contribution of the RPD leading the POD. This is a cycle position through December 31, 2024. This position is part of a collective bargaining unit.

The DLCC is a hybrid organization located in Washington, DC. This position is eligible to be permanently remote or for flexible work arrangements.

The Digital Campaign Services Manager is expected to model the values of the DLCC: 

• CREDIBILITY: We are respected and trusted in words and actions.
• INCLUSIVE: The DLCC values the unique experience and perspective of all who work here. We strive to make all contributors feel welcomed, valued, and respected. We focus on outcomes, recognizing different people approach opportunities and challenges differently.
• INITIATIVE: We exhibit high levels of creativity in our work and need all team members to proactively contribute ideas to move our work forward.
• RESULTS DRIVEN: Our team undertakes projects professionally and executes them fully and to completion.
• RISK: We identify opportunities to employ new ideas and tactics and execute these ideas when we believe the potential reward outweighs the risk. We evaluate, learn, and improve our strategy, both when the risks pay off and when they do not.
• TEAMWORK: We work collaboratively, additively, and in sync with our colleagues. Our individual work considers the needs, capacity, and expertise of those we work alongside.

Responsibilities 

• Oversee online fundraising campaigns for in-state partners from drafting copy to execution, ensuring quality assurance at every step. 
• Serve as the primary point of contact for in-state partners for all questions around digital, in consultation with the digital and political departments as needed. 
• Drive fundraising and engagement growth by analyzing and optimizing online campaign strategies, messaging, and tactics – including proposing, implementing, and evaluating A/B tests where applicable. 
• Create appropriate benchmarks for in-state digital programs in coordination with the Senior Director of Direct Response and Regional Political Directors; regularly evaluate programs against those benchmarks. 
• Oversee the day-to-day management of online fundraising programs for in-state partners, including the entire lifecycle of an email program from content ideation, backend platform management, audience segmentation, sending, reporting, and more.
• Pull regular stats and reports on performance across channels to inform strategy and program. 
• In partnership with the Senior Director of Direct Response, identify new tools and emerging technologies for caucuses to implement, making strategic recommendations that are cost-effective and time-saving 
• Develop resources for caucuses – from trainings to best-practices documents – to close the digital skills gap and ensure that fundraising programs are aligned with in-state partner.
• Manages and oversees mobilization tools and services, including the training, onboarding, and assistance for caucuses. 
• Other duties as assigned, including some evening and weekend work. 

Outcomes 

• Improved fundraising and digital engagement for our in-state partners across DLCC-supported digital programs. 
• Ensure DLCC Political and Mobilization departments utilize effective, scalable, and cost-efficient tools to support in-state digital programs. 
• Deepening in-state partnerships with the DLCC to foster trust, resulting in strong relationships and future digital investment
• DLCC's Political and Mobilization departments are fully aligned on in-state digital goals and benchmarks. 

Qualifications 

• At least three years of digital experience on a campaign, committee, or mission-oriented organization. 
• At least one year of experience directly managing an email program including content creation and the overarching digital fundraising strategy.
• Excellent writing and copy-editing skills as well as strong written, verbal, and interpersonal communication skills. 
• Ability to translate digital expertise and train in-state partners. 
• Ability to build relationships, earn trust, and represent the DLCC's best interests. 
• Strong knowledge of direct-response fundraising best practices.
• Experience in a highly collaborative environment and ability to work collaboratively across departments. 
• Experience working with CRM technology such as EveryAction, NGPVan, or ActionNetwork. 
• Basic HTML/CSS experience. 
• Strong attention to consistency and detail. 
• The ability to stay calm and act quickly in rapid-response situations. 
• Experience on either side of a consultant-client relationship is a plus but not a requirement 

Physical Requirements 

The DLCC is committed to supporting employees of varying abilities and to providing reasonable accommodations to enable individuals with disabilities to thrive at the DLCC. 

The requirements of this role, related to its physical demands, described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

All DLCC employees must be able to operate a computer and use a cell phone. For roles at the DLCC that include frequent business travel expectations, we can discuss reasonable alternatives to travel in some instances. Most roles also require communicating with key external stakeholders of the organization in person, via the telephone, or via email. Applicants with questions about accommodations may request to speak with our ADA liaison, Nytoyia Laughlin.

Essential functions of the role include: 

• Working from a computer for long periods of time; 
• While performing the duties of this job, the employee may also frequently be required to communicate using the telephone, email, and in person with stakeholders; and 
• Once safe, this position will require periodic travel. This position is eligible for flexible work hour arrangements.

How to Apply

The salary for the Digital Campaign Services Manager is $72,080 ‒ $78,000, on an annualized basis, commensurate with experience and qualifications. The DLCC offers a generous benefits package, including:

• More than 25 days of paid time off, including for Federal holidays, time off around Federal holidays, including the week between Christmas and New Year, vacation, sick, and personal days.
• Fully paid health/vision/dental insurance for the employee + spouse/partner + dependents.
• Up to 6% retirement employer contribution.
• Monthly use-it-or-lose-it $100 transit benefit for employees located in the DC region.
• Employer contribution of $500 to employee’s Flexible Spending Account, and opportunity to withhold pre-tax income for Dependent Care Account.
• Up to $5,000 employer-paid Health Reimbursement Account for IVF-related costs or Adoption Assistance, and up to $2,500 for employer-paid Health Reimbursement Account for out-of-pocket dental and orthodontic expenses. 
• Monthly $100 student loan payment benefit.
• Monthly $100 mobile phone reimbursement.
• and more. 

To apply for this position, please complete an electronic application via dlcc.org/careers by October 20, 2023. The DLCC may review applications after this deadline in limited circumstances; however, this is not a guarantee that your application will be considered if it is not submitted by October 20, 2023. Only complete applications through the application portal will be accepted. You must also include a resume, cover letter, and three professional references to be considered for this position. When an applicant with a disability needs an accommodation to have an equal opportunity to compete for this position, they may request it in writing by emailing jobs(at)dlcc.org. No calls please. Applicants will be screened on a rolling basis.

The DLCC is committed to an inclusive and equitable environment and diversity among its staff and recognizes that its continued success requires the highest commitment to engaging, retaining, and supporting a diverse staff that provides the best quality services to supporters and constituents. The DLCC is an equal opportunity employer and it is our policy to recruit, hire, train, promote and administer any and all personnel actions without regard to sex, race, age, color, creed, national origin, religion, sexual orientation, gender identity or expression, physical or mental disability, personal appearance, marital status, family responsibilities, genetic information, or any other legally protected basis. The DLCC will not tolerate any unlawful discrimination and any such conduct is strictly prohibited.