Digital Communications Specialist

Digital Communications Specialist

DEPARTMENT OF COMMERCE

Patent and Trademark Office

Summary

This position is located in the Web, Marketing, and Communications Division (WMC), Office of Patent Information Resources (OPIR), Office of Information Technology for Patents (OITP), Office of the Commissioner for Patents, U.S. Patent and Trademark Office (USPTO). Web, Marketing, and Communications Division (WMC) provides marketing and outreach services to facilitate greater understanding and knowledge of policy development and implementation of the various programs and applications.

Duties

The physical worksite for this position is located in Alexandria, Virginia. This position is telework eligible per agency and business unit discretion/policy.

The individual selected for this position will…

Formulate and oversee short- and long-term plans to shape the overall customer communication strategy with the primary focus of enhancing the agency's website presence.

Manage all Patent related content for all internal/external websites. Conduct reviews to ensure quality standards, content and functionality is maintained.

Research best practices and trends within the digital communication field to stay abreast of evolving techniques and technologies.

Analyze and provide metrics, reports on performance and impact on the agency's efforts and effectiveness of online campaigns and web initiatives.