Digital Marketing Coordinator

About MoMA PS1

MoMA PS1 champions how art and artists are at the intersection of the social, cultural, and political issues of their time. Providing audiences with the agency to ask questions, access to knowledge, and a forum for public debate, PS1 has offered insight into artists’ diverse worldviews for more than 40 years. Founded in 1976 by Alanna Heiss, the institution was a defining force in the alternative space movement in New York, transforming a nineteenth century public schoolhouse in Long Island City into a site for artistic experimentation and creativity. 

Led by Kate Fowle, who was appointed Director in 2019, PS1 is currently implementing an 18-month Strategic Transition Plan to re-envision the institution for the future. With an FY22 budget of $8M, PS1 has been a member of New York City’s Cultural Institutions Group (CIG) since 1982, and affiliated with The Museum of Modern Art since 2000.

Summary

The Digital Marketing Coordinator supports the full range of the museum’s marketing and communications initiatives, including creating and implementing integrated marketing campaigns for PS1 and its programs; developing editorial content across platforms including social media, website, and email marketing; and supporting marketing, advertising, and other promotional initiatives on behalf of the institution.

Supervision

The Digital Marketing Coordinator reports to the Digital Strategy & Content Manager, and works in close collaboration with department managers and staff across PS1, as well as with the MoMA Marketing and Communications teams.

Responsibilities

• Draft and edit appropriate and compelling editorial copy for use across PS1’s digital platforms, including website, email marketing, and social media, and use such channels strategically to engage audiences and drive museum attendance and program and event participation.
• Develop and execute social media strategies to support the Museum’s exhibitions, programs, and events that balances visual, promotional, and creative content, including: actively managing social media platforms; engaging and growing digital community through participation and conversation; providing live coverage of programs and events as needed; and overseeing paid social media advertising.
• Collaborate directly with artists, partners, and the local communities to amplify their work on PS1’s digital platforms in support of programming and mission.
• Oversee PS1’s email marketing program with timely and regular distribution of PS1’s email newsletters.
• Support the final stages of the development and implementation of a newly designed, independent website, and act as the primary content manager on the new site after launch, including content management of a new editorial/video platform.
• Maintain and update content in PS1’s digital visitor guide, Bloomberg Connects.
• Liaise with colleagues at MoMA to coordinate the inclusion of PS1 content in MoMA’s emails, across social media channels, and on moma.org.
• Measure the performance of marketing and communications initiatives and efforts, including analyzing and reporting data and metrics, and optimizing the effectiveness of such efforts.
• Assist with department asset management, copy editing, and administrative needs.
• Perform other marketing and social media responsibilities as needed and directed.

Experience

To perform this job successfully, an individual must be able to perform each essential function to a high professional standard.  The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Strong writing and editing skills, with proven experience writing for social media and other digital marketing channels.
• Minimum of two years’ experience successfully coordinating marketing strategies and campaigns in a fast-paced environment, preferably in an arts, culture, and/or non-profit environment or equivalent.
• Demonstrated knowledge of social media practices, combined with hands on experience using various social media platforms as part of an overall communications strategy.
• Bachelor’s degree, with concentration in communications, writing, art history, marketing, humanities, or related field preferred.
• High degree of professionalism in representing the museum to the public, partners, and colleagues.
• Demonstrated ability to work independently, be proactive, and take initiative, balanced with skill in executing plans and tasks with precise and nuanced instructions.
• Proven ability to prioritize and manage time effectively, multitask, and meet deadlines in a fast-paced environment with frequently changing deadlines.
• Ability to work productively and collaboratively with all levels of management and support staff, and maintain a highly professional and positive attitude in a dynamic and creative setting.
• Knowledge of, and interest in, PS1 and its programming.
• Availability to work nights, weekends, and holidays in connection with museum programs and events.