Director of Growth Marketing

The Appalachian Mountain Club (AMC) is a conservation non-profit dedicated to getting people outdoors. We are seeking a passionate and experienced Director of Growth Marketing to lead our efforts in expanding our community and driving engagement for our mission as we invite our AMC community to Join In and Get Out.

AMC is an almost 150-year-old conservation non-profit focused on outdoor recreation from Maine to Virginia. With over 30 lodges, huts, and volunteer camps & cabins, we believe that by getting people outdoors we unlock and deepen our community’s commitment to conservation. We partner with local communities, outdoor brands, and government entities to expand our community’s impact.

ABOUT ROLE:

The Director of Growth Marketing will develop and implement comprehensive growth strategies and optimize channel engagement to increase our organization's visibility, invite our community and membership to go outdoors with us and stay at our facilities, attract donors, and engage volunteers. This role is crucial in communicating our mission and impact to diverse audiences while simultaneously driving action, engagement, and revenue in alignment with AMC’s new strategic plan.

What you’ll be doing at AMC

• Develop and execute growth marketing strategies aligned with organizational goals and four strategic priorities
• Optimize marketing channels for user acquisition and retention, including digital, print, events, paid social media and, referral programs
• Partner with AMC’s Director of Communications to create compelling content that tells our story and drives community growth and engagement
• Collaborate with AMC’s Director of Membership to define and deepen our community’s journey with the organization and our 11 geographically based member-driven chapters, supporting member acquisition and retention
• Engage with AMC’s Earned Revenue departments, including lodging, merchandise, books, and maps, to optimize revenue and mission impact
• Cooperate with fundraising team to support the conversion of members to donors, while cultivating existing donor relationships
• Work with the team’s Data, Insights, and Marketing Managers to analyze marketing metrics and adjust strategies for optimal performance
• Manage marketing budget and resources efficiently
• Lead and mentor the marketing team
• Participate in cross-department initiatives related to AMC’s long-term strategy and community expansion

Qualifications

What AMC is looking for:

• Bachelor's degree in marketing, Communications, or related field
• 7+ years of marketing experience, with at least 3 years in an omni-channel marketing leadership role
• Strong digital marketing skills, including SEO and content strategy
• Experience developing and optimizing marketing funnels that cover the entire experience from awareness to conversion
• Proven record of accomplishment in non-profit or cause-related marketing
• Excellent written and verbal communication skills
• Excellent data analysis and interpretation skills
• Experience with fundraising and donor communications
• Ability to work entrepreneurially and collaboratively in a fast-paced environment
• Passion for our mission and commitment to social impact
• Experience in brand partnerships, referring marketing, and developing community engagement are a plus