Manager of Digital Communications

Manager of Digital Communications

Department: Communications

Reports to: Director of Communications

Status: Full Time/ Exempt

Supervises: Communications Associate, Digital and Marketing (VP of Communications manages Special Projects)

Salary: $71,431.000/ year

Overview of the Organization

The New York Immigration Coalition (NYIC) is an umbrella policy and advocacy organization for nearly 200 groups in New York State. We envision a New York state that is stronger because all people are welcome, treated fairly, and given the chance to pursue their dreams. Our mission is to unite immigrants, members, & allies so all New Yorkers can thrive. We represent the collective interests of New York’s diverse immigrant communities and organizations and devise solutions to advance them; advocate for laws, policies, and programs that lead to justice and opportunity for all immigrant groups; and build the power of immigrants and the organizations that serve them to ensure their sustainability, to improve people’s lives, and to strengthen our state.

Our organizational values: Inclusive & Representative; Fair & Just; Accountable & Trusted.

Position Description

Under the supervision of the Director of Communications, but working alongside the entire Communications team, the Manager of Digital Communications will help support the NYIC’s robust communications & marketing efforts online. The Manager of Digital Communications oversees the development of digital content and conceptualizes strategies to engage the NYIC’s audiences in our campaigns and bolster the organization's brand. The Manager will develop content and earned and paid digital campaign strategies for social media platforms, as well as manage their rollout and measure their effectiveness. The Manager will identify target audiences and devise digital and print advocacy campaign strategies to reach key audiences (including elected officials) to meet our campaign and marketing objectives. The Manager will be responsible for executing digital ad buys, managing the assigned budget, evaluating results and developing recommendations for corrective strategies as needed. The Manager will also develop and foster relationships with internal and external partners, members and consultants, and provide coordination with various teams internally in the NYIC to facilitate the creation of digital campaigns, produce and collect content, and manage metrics. The Manager of Digital Communications will also work with external vendors and internal branding guidelines to support the creation of key branded materials including social media graphics, promotional materials, one-pagers, reports, and other materials as needed. The manager may supervise a junior digital professional and/or administrative staff on specific projects.

Responsibilities include, but are not limited to:

Support development and implementation of online communications and campaign strategies for ongoing priorities and rapid response in New York City and Statewide, including:

• Implement strategies to grow NYIC’s social media audience; increase engagement in our campaigns and issues across all platforms to meet our campaign objectives.
• Maintain a weekly, monthly and annual content strategy calendar, in order to create a cohesive message about the NYIC’s initiatives, campaigns, and mission. Work with the Communications team and consultants to advance communications-related projects, including video production, promotional graphics, translations, and other tactics as needed.
• Create and synthesize monthly/quarterly analytic reports for all social media platforms and other related initiatives.
• Monitor social media for coverage of issues affecting the NYIC and immigrant rights daily.
• Stay up to date on all New York and federal immigration news.
• Ensure branding guidelines are instituted and followed on all platforms, as well as support creation of collateral, as needed.
• Supervise Communications Associate’s work on social media, video, and graphic design.
• Perform similar functions for the NYIC’s affiliated organization, NYIC Action as needed. Assist with additional duties as necessary. All communications staff are required to be able to work cross-functionally to support key efforts, staff and programs, as needed.
• May need to occasionally lift, carry and move materials weighing 50 pounds or less.

Qualifications:

• Two to three years of experience as a digital communications professional working directly with immigrant or other impacted communities (i.e. case management, legal services including legal clinics, Public Health/Social Services, advocacy, community-service events, communications).
• Experience with the challenges faced by immigrant-serving and immigrant-led organizations.
• Ability to work with a wide range of work styles and cultural backgrounds (strongly preferred) including experience supervising staff or interns is preferred.
• Highly organized and strong interpersonal skills.
• Good team player, comfortable taking initiative and working independently, and able to adapt as necessary to changing circumstances.
• Ability to operate in a fast-paced environment and juggle multiple tasks.
• Language fluency is strongly preferred in either Spanish, French, Haitian Creole, Russian, Arabic or Bengali.
• Basic knowledge and understanding of Salesforce, Excel, and other modern database and information technologies.
• Experience in video and photo editing is preferred (Adobe Creative Suite).
• Experience in graphic design is preferred (Canva or Adobe Creative Suite).
• Familiarity with Google Workspace and Asana.
• Interest in and/or knowledge of the NYIC, its members, or issues affecting immigrants in New York is an advantage.
• Must be legally authorized to work for any employer in the U.S

Important facts to know about this opportunity:

1. This position will involve extensive in-person work in the field; when not in the field the position may allow for 1 remote day and any remaining days working from the Manhattan office.
2. The NYIC has a staff-wide Covid-19 vaccine mandate. Staff must be fully vaccinated and provide proof of vaccination to HR before being onboarded.

**Salary: $71,431**

In addition to a competitive salary, NYIC offers a full benefit plan, unlimited vacation time, paid sick leave, pretax benefits and a comprehensive retirement plan.

**The NYIC has a transparent and equitable salary structure. Starting salaries for each position are set in advance with no room for negotiation.

To Apply: Interested candidates should submit a resume and a cover letter to hr@nyic.org. All emails must have “Manager of Digital Communications” in the subject line.

All qualified applicants will be afforded equal employment opportunities without discrimination based on race, creed, color, national origin, immigration status or citizenship, sex, age, disability or marital status.

Deadline: Applications will be reviewed on a rolling basis and we are looking for someone to start as soon as possible. No phone calls or emails will be accepted for this position.