Deputy Director, Communications and Public Relations

Are you a visionary leader in the world of public relations and communications, passionate about making a tangible impact on public health? Covered California is seeking a dynamic and seasoned professional to step into the role of Deputy Director, Communications and Public Relations Division. This pivotal position offers the chance to lead and shape the narrative of healthcare access in California, ensuring our message resonates with the state's diverse communities.

What You'll Do: As the Deputy Director, you'll be the strategic force behind our Media & Integrated Communications and Website Design & User Experience branches. Your role will encompass:

• Defining the strategic direction to enhance our public image and support enrollment efforts.

• Shaping and leading our media relations practice by developing innovative, integrated communications strategies that speak to our diverse audience across all channels and ensuring they are aligned with the evolving media landscape.

• Building effective relationships within and outside the organization, ensuring our communications strategies support Covered California’s priorities.

• Serving as a key spokesperson, ready to articulate our mission and impact to the world.

• Spearheading innovative campaigns that elevate our brand and mission awareness at local, state, and national levels.

• Overseeing and refining our consumer-facing web presence to ensure clear, engaging, and accessible messaging along consumer pathways and journeys.

Why Join Us? Covered California is more than just a place to work. It's a place where you can contribute to a mission that matters, ensuring every Californian has access to affordable healthcare. Here, you'll join a team that values diversity, collaboration, and the personal and professional growth of its members. If you're ready to make a difference and lead a team towards a future where everyone has access to the healthcare they need, we want to hear from you.

Application Deadline: 04/12/2025 @ 11:59 pm PST

Required Documents: Application, Resume, and Statement of Qualifications (SOQ)

Desirable Qualifications

• Eight years of experience in public relations, communications, integrated marketing, or related fields, with at least three years in a senior leadership role.

• Experience working with a broad range of media outlets and organizations that reach the diverse populations of California and the diverse ways in which consumers access information and news.

• Excellent communication and persuasive writing skills, with experience writing, editing, and producing content for a variety of platforms and channels, including traditional media, social media, and websites.

• Experience building media engagement strategies and crafting responses to media inquiries; knowledge and relationships with statewide and national reporters are a plus.

• Experience building and leading integrated, cross-channel communications strategies and campaigns that align with shifting consumer media consumption habits and the evolving media landscape

• Demonstrated ability to provide leadership, mentor staff, and work in an environment that welcomes and promotes collaboration, partnership, and personal growth and development.

• Ability to serve as a spokesperson on behalf of the organization for media and other public-facing interviews and engagements.

• Experience in collaborating with public and private health care organizations, nonprofit organizations, stakeholder groups, and other interested entities and leaders focused on healthcare issues.

• Basic understanding of the policy issues associated with the health care insurance market and coverage-related issues relevant to individuals and employers.

Employee Benefits:

Covered California provides incredible benefits for our employees, including healthcare, retirement and savings, work-life services, leave benefits, and work-life balance. To learn more, visit https://hbex.coveredca.com/careers/benefits/.

Note:

• To apply to this position, review this advertisement, complete your application, and submit your resume and statement of qualifications (SOQ) via CalCareers at: https://calcareers.ca.gov/CalHrPublic/Jobs/JobPosting.aspx?JobControlId=463929

• Please send any questions regarding the application process and/or position to abby.dasilva@covered.ca.gov.

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• Seniority level Executive

• Employment type Full-time

• Job function Public Relations and Management

• Industries Government Administration and Insurance