Digital Campaigns Manager

Position Title: Digital Campaigns Manager 

Schedule: Full-time 

Location*: Washington state, hybrid position 

Supervisor: Communications Director   

Type: Non-Exempt 

Benefits**: PTO Holidays, Health, Vision, Dental, Sick & Safe Leave, Employee Assistance Program, Retirement Program with 2% match 

Salary: $60,000-64,000 per year 

About Us 

Pro-Choice Washington is an independent advocacy organization dedicated to advancing reproductive freedom in Washington state. We believe every person deserves equitable access to affordable, unbiased, quality abortion and reproductive healthcare within their community. 

Our organization is powered by the voices of over 35,000 members across the state speaking up for reproductive rights through advocacy, community engagement, and education. You can learn more about our organization at prochoicewashington.org. 

Our approach includes: 

• A firm commitment to equity, social justice, and reproductive rights for all people regardless of race, ethnicity, gender identity, sexual orientation, ability, or socio-economic status. 
• An unwavering belief that access to comprehensive reproductive and sexual healthcare, including abortion care, is a fundamental human right. 
• Dedication to providing education and information on reproductive rights and healthcare to empower individuals to make informed decisions about their personal health and wellbeing. 
• Advocacy for evidence-based, equitable, and human rights-grounded reproductive healthcare and social justice policies. 
• Community organizing and support for strong communities that work together to advance reproductive justice. 
• Embracing the importance of collaboration across sectors and movements to achieve reproductive justice and advance the rights of all people. 

Position Summary 

The Digital Campaigns Manager at Pro-Choice Washington is critical to the success of our organization. The ideal candidate will be excited about being responsible for managing and maintaining our CRM database, Every Action, to support our communications, advocacy, and fundraising campaigns, and membership management.  

The successful candidate will possess strong communication skills as well as data management and analysis skills. This is an excellent opportunity for growth within our organization, and we are seeking a highly organized, detail-oriented individual who thrives in a quickly moving environment that is responsive to shifting political landscapes.

In this role, you will be responsible for maintaining large and complex databases containing donor information, membership data, and campaign analytics. You will also support our Communications Director for digital and email campaigns and provide insight to overall strategy, design, and execution across multiple channels. Your work will ensure that Pro-Choice Washington can achieve its goals by providing accurate and reliable data to support our communications, advocacy, and fundraising efforts.  

We are committed to centering racial, economic, gender, and social equity in all our work, and we are seeking a Digital Campaigns Manager who shares our values and is committed to advancing equity in their day-to-day work. 

Database Management 

Key Duties and Responsibilities: 

• Maintain and update EveryAction CRM database daily for accuracy and integrity of data. 
• Design and implement member and donor surveys, analyze feedback, and report on engagement metrics. 
• Create accessible data-driven reports to evaluate and improve the success of Pro-Choice Washington’s strategic initiatives. 
• Develop and lead strategies to leverage member, donor, and activist data to advance organizational goals. 
• Synchronize development revenue data from across platforms to ensure complete, consistent, and transparent donation records. 
• Track engagement trends and develop strategies to support customer needs. 
• Respond to member inquiries in a timely and professional manner. 
• Improve efficiency with EveryAction team and platform interactions. 

Required Skills for Success: 

• Strong attention to detail. 
• Experience with EveryAction CRM, NGP Voter Access Network (VAN), data entry, analysis, segmentation, and troubleshooting. 
• Ability to design surveys, analyze data, create reports, and communicate results to stakeholders. 
• Strong verbal and written communication skills, proactive communication style, and ability to collaborate effectively. 
• Strong problem-solving and conflict resolution skills. 
• Knowledge of CRM and survey design best practices, trends, and ethical considerations. 

Digital Campaigns  

Key Duties and Responsibilities: 

• Develop, execute, and own digital, email and social media campaigns, segmented list building and key audiences, and monitor performance. 
• Collaborate across departments to support the success of Pro-Choice Washington’s events through digital marketing and recruitment. 
• Manage Pro-Choice Washington’s online store and special marketing projects. 
• Evaluate and analyze campaign results and present strategies to identify areas of improvement. 
• Manage and update content on Pro-Choice Washington’s digital properties. 

Required Skills for Success: 

• Knowledge of digital marketing channels, social media platforms (Instagram, Facebook, LinkedIn, X), donor and volunteer behavior, and project management methodologies. 
• Marketing and external lens 
• Familiarity with MyCampaign, ThruText, or similar platforms. 
• Ability to develop and execute integrated marketing campaigns. 
• Ability to develop and implement segmentation strategies based on customer data. 
• Ability to monitor and evaluate campaign performance using data analytics tools, 
• Ability to manage website content and create compelling content for digital channels. 

Organizational Support 

Key Duties and Responsibilities: 

• Support Pro-Choice Washington in-person events through coordinating registration, donor-interface platforms, and printed materials as needed. 
• Support other operational and programmatic tasks as needed. 

Required Skills for Success: 

• Open-mindedness and willingness to learn. 
• Agility to adapt to changes in the work environment. 

Required Abilities 

• Resilience: The ability to recover quickly from setbacks or failures and maintain a forward-looking approach. 
• Creativity: The ability to think outside the box and find new solutions to problems. 
• Time management: The ability to prioritize tasks effectively and manage one’s time efficiently in a changing environment. 
• Communication: The ability to communicate effectively with others, including being able to explain issues and changes and adapt plans as needed, and to ask clarifying questions when things are not clear. 
• Problem-solving: The ability to identify and solve problems in a changing environment. 
• Teamwork: The ability to work effectively with others, including being able to adapt to different working styles and approaches. 
• Self-awareness: The ability to recognize one’s own strengths and weaknesses and adapt accordingly. 
• Emotional intelligence: The ability to manage one’s own emotions and understand the emotions of others in a changing environment. 

Work Environment 

Must be able to stand, walk, sit, climb stairs, and occasionally lift 25+ pounds from floor to waist high. Work is primarily performed at home while operating standard office equipment. Occasional evenings and weekend work are likely. Quarterly in-person, travel within Washington state required.

Apply 

Please email a cover letter, addressed to Ryan MacDonald, Communications Director, and resume to ryan@prochoicewashington.org with the subject line “Digital Campaigns Manager” as soon as possible and no later than June 28, 2024, as the position may be filled sooner.  

All applications will be reviewed, but only those demonstrating a strong alignment with the position description will be contacted for additional information. We encourage you to apply even if you don’t meet all the requirements – commitment to the mission and a willingness to problem-solve is highly valued. Referrals to potential candidates are welcome. No phone calls please. 

Pro-Choice Washington is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or any other protected factor. We also engage in anti-discriminatory hiring practices, folks who are women, queer, trans, non-binary, Black, Indigenous, people of color, parents, have different abilities, are immigrants are encouraged to apply. 

* Occasional in-person events and activities required but day-to-day remote working options. 

** Health, vision, dental, and retirement programs are available to Pro-Choice Washington employees who work 25 hours or more per week.