MANAGER, CTC - YEEZY

Purpose & Relevance for the overall organization:

• Create and execute innovative go to market plans, merchandising strategies, and product rollouts to enable successful sell-thru of product ranges according to the category net sales and standard margin targets
• Forecast product ranges
• Act as the key business partner with BU creation teams, Brand Communications, Culture/Sports Marketing, Finance, Category Management market teams, and Global Channel partners thru key milestones, handovers and day to day.
• Communicate category business, product rollout and go to market plans to market teams and Global Channel partners.
• Support key brand/category strategies and projects through cross-functional collaboration and execution

Key Responsibilities of CTC Manager:

Plan:

• Create and support financial planning, innovative merchandising strategies, and product rollouts based on consumer insights, market trends, data analytics and healthy franchise management.
• Provide actionable commercial input to the product creation process and ensure necessary product ranges to drive innovation and awareness with consumer and achieve financial aspiration.
• Drive seasonal and yearly go to market and financial planning while also supporting BU strategic plans and initiatives
• Drive range planning and merchandising direction, and go to market strategy e.g. range segmentation, etc as well as financial forecasting
• Develop category seasonal/yearly plans and forecasts; identify and escalate any risks.

Launch:

• Build product launch plans to deliver long-term franchise health/commercialization.
• Drive satisfactory delivery of impactful sell-in and sell-out strategies and tools to markets/channels
• Support delivery of the required content/brand and strategic objectives on-time-in-full at key milestones, e.g Handover, Go Market Final Check, etc.
• Identify process issues and support process improvement activities

Land:

• Serve as thought partner to designated markets/channels in building category business plans and landing key brand/category priorities
• Collaborate with and support markets/channels to set and reach financial targets and KPI's
• Evaluate the markets/channels to ensure proper implementation of go to market strategies and mitigation of excess stock
• Regularly analyze and share business relevant information between global and markets

Projects:

• Support creation and updates of cross category strategic business plan to enable financial success through 2025 and beyond
• Participate in cross-functional and specific category projects
• Lead and support ad hoc work streams and projects as related to CTC area of business
• Support horizontal brand initiatives as appropriate

Key Relationships:

• Markets / channels
• Product Marketing
• Brand Communications
• Culture Marketing/Sports Marketing
• CTC x-functional
• Finance
• Planning
• Business Intelligence
• HR

Knowledge/Mindsets/Skills

• Strong business acumen within business planning, finance, merchandising, and/or product knowledge
• Detailed knowledge of fashion, sneakers, and popular culture
• Strong merchandising, go to market, and forecasting background
• Innovative and resilient mindset
• Data-led and consumer obsessed
• Collaborative, team-first mindset
• Strong organization, presentation, and communication skills
• Analysis and problem solving
• IT skills:        

Outlook: Advanced

Word: Advanced

Excel: Advanced

PowerPoint: Advanced

Requisite Education and Experience / Minimum Qualifications:

• University degree or equivalent education/experience
• 3-5 years relevant experience preferred
• Management experience preferred