Manager, Donor Acquisition

The ACLU seeks applicants for the full-time position of Manager, Donor Acquisition in the Development Department of the ACLU’s National Office in New York, NY. 

The ACLU’s passionate community of donors and activists is stronger than ever. The mission of the ACLU’s Development Department is to unlock the full potential of donors and the ACLU as partners in the creation of a more perfect union. We pursue our mission by building long-term donor relationships and organizational partnerships, by demonstrating impact in response to threats, engaging donors how they wish to engage, taking an interest in our donors and facilitating personal action, being accountable stewards of their funds, and asking donors to consider giving the ACLU their full support.  

Reporting to the Associate Director, Donor Acquisition, the Manager, Donor Acquisition will manage and support the implementation of the ACLU’s acquisition plans for the organization’s primarily offline, non-sustainer acquisition programs, including quantitative and qualitative goals to grow the ACLU’s Supporter Marketing file.   

The Manager, Donor Acquisition works closely with the Acquisition and Production teams and across the ACLU’s Supporter Marketing team on acquisition plan implementation, helping ensure the cohesion and smooth operation of a rapidly growing program. The successful candidate will review data, set ups, and testing strategies and monitor deadlines for outbound acquisition campaigns in collaboration with various vendors and consulting partners.  

The Manager, Donor Acquisition will be a seasoned project manager with a proven track record of handling campaigns that successfully engage prospects and maximize lifetime donor value. Comfort working with high volumes of data and collaborating with diverse teams is essential for success in this position. 

We read all cover letters and would love to hear why you would like to work at the ACLU, what aspects of our mission you are passionate about, and what you will bring to this role. 

RESPONSIBILITIES

• With Associate Director, Acquisition and consulting partners, manage multiple deadlines and deliverables for multi-channel acquisition plans, including data management, copy review, and submission of invoices
• Work with Associate Director, Donor Acquisition and partners to review acquisition list plans, monitor owed balances, and manage list rental and exchange requests
• Regularly prepare progress reports on campaign goals, revenue, and the number of new donor audiences
• Collaborate with Donor Upgrade, Retention, and Sustainer teams to develop effective donor journeys for new constituents
• Partner with the Digital team to implement tests for multi-channel, coordinated offers to select acquisition audiences
• Collaborate with members of other teams, including Analytics, as needed
• For acquisition partners, provide regular FAQs, update talking points, and participate in briefings; work with list modeling partners to continually improve list performance
• Stay current on direct marketing trends to assist with maximizing opportunities for the ACLU’s development efforts  

In addition: 

• Engage in special projects and other duties as assigned
• Center principles of equity, inclusion, and belonging in all work, embedding the values in program development, policy application, and organizational practices and processes
• Commitment to the mission of the ACLU
• Demonstrate a commitment to diversity within the office using a personal approach that values all individuals and respects differences in regards to race, ethnicity, age, gender identity and expression, sexual orientation, religion, disability and socio-economic circumstance
• Commitment to work collaboratively and respectfully toward resolving obstacles and/or conflicts

EXPERIENCE & QUALIFICATIONS

• Excellent written and interpersonal communication skills
• Strong attention to detail
• Experience with Microsoft Office and ability to learn new technologies
• Ability to manage projects involving multiple stakeholders through several rounds of review, from concept to execution
• Prior direct marketing experience, including experience implementing omni-channel campaigns for large audiences across channels
• Understanding of fundraising KPIs, marketing tactics, and evolving market
• Comfort working with large sets of data
• Ability to apply sound judgement and to maintain donor confidentiality 
• Passion for the mission and work of the ACLU

PREFERRED QUALIFICATIONS 

• Direct marketing experience, including experience implementing fundraising appeals for large audiences across channels 
• Ability to onboard and manage third-party vendors, consultant, and resources effectively
• Demonstrated experience developing audience segmentation plans
• Experience with non-profit fundraising
• Experience galvanizing communities offline around critical issues using engaging copy, design, and calls-to-action 

COMPENSATION

The ACLU values equity, transparency, and clarity in pay. Consistent with the ACLU’s compensation philosophy, there is a set salary for this role. The annual salary for this position is $99,612 (Level H), reflective of a position based in New York, NY, where our National offices are headquartered. This salary will be subject to a locality adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting. 

ABOUT THE ACLU

The ACLU dares to create a more perfect union – beyond one person, party, or side. Our mission is to realize this promise of the United States Constitution for all and expand the reach of its guarantees.

For over 100 years, the ACLU has worked to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States. Whether it’s ending mass incarceration, achieving full equality for the LGBTQ+ community, establishing new privacy protections for our digital age, or preserving the right to vote or the right to have an abortion, the ACLU takes up the toughest civil liberties cases and issues to defend all people from government abuse and overreach.

Equity, diversity, and inclusion are core values of the ACLU and central to our work to advance liberty, equality, and justice for all. We are a community committed to learning and growth, humility and grace, transparency and accountability. We believe in a collective responsibility to create a culture of belonging for all people within our organization – one that respects and embraces difference; treats everyone equitably; and empowers our colleagues to do the best work possible. We are as committed to anti-oppression and anti-racism internally as we are externally. Because whether we’re in the courts or in the office, we believe ‘We the People’ means all of us.

The ACLU is an equal opportunity employer. We value a diverse workforce and an inclusive culture. The ACLU encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law. Black people, Indigenous people, people of color; lesbian, gay, bisexual, transgender, queer, and intersex people; women; people with disabilities, protected veterans, and formerly incarcerated individuals are all strongly encouraged to apply.

The ACLU makes every effort to assure that its recruitment and employment provide all qualified persons, including persons with disabilities, with full opportunities for employment in all positions.

The ACLU is committed to providing reasonable accommodation to individuals with disabilities. If you are a qualified individual with a disability and need assistance applying online, please email benefits.hrdept@aclu.org. If you are selected for an interview, you will receive additional information regarding how to request an accommodation for the interview process.